ABOUT ME
I am a bilingual (Arabic/English) marketing and business development consultant with over 15 years of experience across the GCC and MENA region — Sudan, Saudi Arabia, Qatar, and the UAE. My career spans agency leadership, in-house marketing direction, and independent consulting, giving me a rare 360-degree view of how brands grow in this region.
I have led integrated campaigns for global brands including Mastercard and Western Union, directed a 15-person agency team delivering a 35% increase in client ROI, built loyalty programs that competed with market leaders, and launched brands from zero to established market presence.
What sets my approach apart is depth of execution. I don't hand over a strategy deck and leave — I build the campaigns, manage the channels, produce the content, negotiate the partnerships, and report on the results. Clients get a consultant who thinks like a director and works like an in-house team.